Marketing Cloud Intelligence is a user-friendly platform designed to store and present marketing data from multiple sources. Unlike other options, it requires minimal technical knowledge to operate. Initially developed for the ad technology industry, this platform helps companies create comprehensive reports and insightful dashboards with ease. Marketing Cloud Intelligence enables users to make informed decisions by connecting and analyzing all relevant data, investments, and KPIs, providing marketers with the necessary information to measure performance and optimize their campaigns.
OVERVIEW
Features of Marketing Cloud Intelligence
Data Ingestion in Intelligence
No matter which data upload method you plan to use, we start in the same place: the datorama (data) stream list. You could choose your suitable upload methods.
There are three ways to upload the data in Marketing Cloud Intelligence:
- API Connector
- Total Connect
- Lite Connect
Data Harmonization
We collate data from different sources to create a unified data source. While there are several methods to integrate data, the success of harmonization can be determined by a single criterion.
If multiple source data aligns seamlessly at the shared value level when visualized, it’s deemed effectively harmonized.
Act and Aanalyze
Act and analyze allows you to create pivot tables, goals, and thresholds, and automate the reports.
You could automate the reports and distribute them onto various channels.
- Pivot Table
- Reports
- Visualize (Dashboards)
- Marketplace and Apps
Managed Services
We serve as your team’s allies to conduct comprehensive audits, uphold, and optimize your utilization of marketing cloud intelligence. Our services include:
Ongoing implementation support with regular quality checks.- Streamlined user management and facilitation of change requests.
- Personalized enhancement and tailored training for your team with a Train the Trainer approach
- Fundamental maintenance activities to ensure swift and efficient dashboard performance.
- Development of straightforward business logic to ensure dashboard functionality.
- Weekly sync via calls and email responses to ensure seamless communication.
Our end goal is to deliver a fully operational and tailored solution that encompasses strategy, documentation, and essential support with limited training.
