Overview

Data Cloud (Formerly known as Salesforce Customer Data Platform) helps companies grow relationship and revenue by unifying customer data from any source such as sales, service, marketing, loyalty, and commerce. It helps  build a single source of truth that can be used for powerful personalized marketing, advertising, campaigns and analytics.

The Data Cloud leverages first-party data that can further improve with third-party data. It offers centralized solutions, which aid the business in storing user data in a one place. Moreover, you can access customer data and information and implement personalized or customized strategies for marketing through multiple channels.

Data Cloud

What problems can Salesforce Data Cloud Solve?

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    Track  real-time behavior on website and mobile devices.
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    All systems, such as Commerce Cloud, Salesforce Marketing Cloud, Interaction Studio, Datorama, Service Cloud, and Loyalty Management, become fully accessible with the Salesforce Data Cloud. When your business is already using the Salesforce products, the Salesforce Data Cloud can be used as a “native connector,” which integrates without pre-coding.
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    Build trust with customers by tracking consent and managing preferences to connect with them on their terms.
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    Optimize marketing spend by connecting the platform with Marketing Cloud Intelligence and other analytics tools.
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    Besides enhancing existing marketing campaigns, it also enables organizations to discover new audience segments, broaden their reach with targeted actions.

Benefits of Data Cloud

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    Enable data to be instantly accessible for delivering personalized customer experiences in real-time.
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    It accurately identifies customer identities in order to provide tailored experiences through all channels, including email.
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    Extract valuable insights from data to monitor customer journeys, categorize customers into customized groups, generate analogous audiences and personas, and expand your customer reach.
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    Optimizing customer experiences typically results in improved marketing KPIs, including increased conversion rates, higher ROI from marketing expenditure, and a boost in revenue from sales and marketing prospects.
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    Improved segmentation capabilities enable companies to extract campaign performance insights and optimize for superior results by providing a foundation for reporting.

Services

  • Audit and Enhancements

  • Data Stream and Mapping

  • Managed Services

  • Consulting and Implementation

  • Unification and Identity Resolutions

  • Integration to external systems