Data Cloud (Formerly known as Salesforce Customer Data Platform) helps companies grow relationship and revenue by unifying customer data from any source such as sales, service, marketing, loyalty, and commerce. It helps build a single source of truth that can be used for powerful personalized marketing, advertising, campaigns and analytics.
The Data Cloud leverages first-party data that can further improve with third-party data. It offers centralized solutions, which aid the business in storing user data in a one place. Moreover, you can access customer data and information and implement personalized or customized strategies for marketing through multiple channels.